Thursday, August 6, 2009

Datasets for Market Basket Analysis

Since Market Basket Analysis is an important tool for improved marketing, many software solutions are available for this purpose. Business tools like Microsoft SQL Server 2005, or IBM DB2 Data Warehouse focus on the analysis of relational business data. Software tools which are available for free download like ARMiner , ARtool , or WEKA , are more dedicated to research. They do not only analyze data but also give additional information on the effectiveness of algorithms performed. So, in order to generate data to be used by those tools, we have to investigate which kinds of datasets can be generated.

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